Audience acquisition, deepening engagement, loyalty metrics, revenue. Bill's role is to enhance and improve all levels of the marketing funnel. With over 25 years of digital media under his belt, Bill helped dramatically broaden the digital reach of every organization he's worked at in his career; including WXYZ-TV, the Detroit Free Press, and MLive.com. Bridge Michigan's triple-digit growth has been the focus of several case studies for organizations including Meta (Facebook), Google, and many others. Bill has a journalism degree from Michigan State University and is a former vice president for the Detroit chapter of the Society of Professional Journalists. He lives in Ann Arbor with his wife, three kids, and a tiny Yorkie dog named Mackinac. You can reach him at bemkow at bridgemi dot com.