Bridge and Crain’s team up on new hire to expand business coverage in Lansing

Bridge Magazine and Crain’s Detroit Business have hired Lindsay VanHulle to be the Lansing correspondent for both publications.

VanHulle, 29, a Michigan State University graduate, has served as a Lansing State Journal business reporter since 2011. While there, she led local coverage of a proposed $245 million tribal casino downtown, and was a lead reporter covering the right-to-work legislation debate and associated protests, among many other stories. She previously covered education and nonprofits for The Traverse City Record-Eagle, which she joined in 2007. She has won numerous awards for her work and is a member of the Society of Professional Journalists and Investigative Reporters and Editors.

The agreement between Crain’s Detroit and Bridge is a joint venture based on a common journalistic vision of high-quality nonpartisan news and information. With the agreement, Bridge adds in-depth business coverage to its portfolio and Crain’s expands its capacity to do deeper project-based reporting. The shared position also helps both organizations expand their audiences.

“Lansing coverage has been hugely important to Crain’s readers for nearly 30 years,” said Publisher Mary Kramer. “Following policies – and politics – that affect business is important to thousands of business owners and managers throughout the state.

Lindsay’s expertise from her years in the state capital will help us develop even deeper coverage. We’re pleased this partnership will bring benefits to readers of Crain’s Detroit Business as well as to Bridge.”

“We are thrilled to partner with Crain’s and bring a rising star like Lindsay VanHulle on board to lead the effort,” said John Bebow, president and CEO of the nonpartisan Center for Michigan, which includes Bridge.

“We saw in-depth business coverage as the next frontier for Bridge. We’d rather collaborate than compete – and collaborating with the state’s leading business news publication strikes us as the very best way to provide readers with insightful business coverage.”

VanHulle will work mostly from Bridge’s Lansing office near the state capitol. She can be reached at or 517-657-2204.

VanHulle’s reports from Lansing will run simultaneously in Crain’s and Bridge publications beginning in May.

Crain’s Detroit Business, which is celebrating its 30th anniversary this year, is the leading source of news and information for the Southeast Michigan business community through daily coverage at and its weekly print publication.

Bridge is the thrice-weekly online news and analysis publication of the Center For Michigan, a nonpartisan nonprofit whose mission is to foster a better Michigan through an informed citizenry. Bridge’s special areas of focus are talent and education, quality of life, the economy and Michigan’s competitive position in it, the public sector, vulnerable children and families and how individual citizens have made Michigan better.

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Tue, 04/28/2015 - 8:47am
One thing I have noticed is that business coverage by local papers tends to be of a "cheerleader" variety of praising every development project as a great idea and anyone who opposes for any reason as being out of touch. Even the local so called "alternative" paper does this as well which is quite disappointing. I don't know if this new collaboration is going to be covering local matters or just state policy issues relating to business matters but I welcome the idea of more expanded and indepth coverage.
david zeman
Tue, 04/28/2015 - 10:38am
Thank you so much for your thoughts and good wishes. Our aim is as always to follow the data and our reporting and not be co-opted by any one side. David Zeman Bridge Editor
Tue, 04/28/2015 - 3:38pm
***, I agree about what seems to be the 'cheerleading' in local business reporting. What I wonder if the reporting community has learned what there purpose is and what to focus on. What questions do you think the local (Michigan) business reporting media should should be asking and how should it be reporting? I am hopeful and yet skeptical of this new hire by Bridge. I have high expectation for Ms. VanHulle, I wish her well. I believe this could be a valuable addition to Bridge. I wonder if she will learn in her reporting and how she will report on those lessons.
Kelly Hall
Fri, 05/01/2015 - 10:00pm
Lindsay was a reporter for the Record-Eagle when I was on the Traverse City Area Public Schools Board of Education. She was very professional. I had no idea how young she was until reading this article. I am not sure why Bridge thinks her age is remotely relevant to her qualifications. Would you publish the age of a male reporter? I doubt it. Congratulations Lindsay.