How one businesswoman is drawing inspiration from a legendary madam

McGowan House

The house in Highland Park, which abuts Detroit, has no red light, but a vivid history. The third-floor dormer windows are boarded as part of its ongoing restoration.

Motor City Madam book

Helen McGowan published her memoir, “Motor City Madam,” in 1964. (That is not her image on the cover, according to the owner of McGowan’s one-time home.)

On January 11, 1987, somewhere in what is now Hutzel Women’s Hospital, a woman once known as Detroit’s top madam died from complications of a stroke. She was 75. Her name was Helen McGowan.  

Nineteen minutes later, in the same hospital, Bailey Sisoy Isgro came squalling into the world. If you believe in the supernatural, you might imagine some spirit flitting around the halls, freed from one body, looking for another. In truth, this is more a story about how a young woman in Detroit became interested in one who’d preceded her in the city decades earlier, and is trying to channel her entrepreneurial spirit.

Isgro isn’t operating a house of prostitution, as McGowan had in Detroit through the mid-20th Century. She’s running a fledgling history tour business that turns Detroit’s rich past into fun outings, in a house that evidence suggests was once occupied by McGowan and, presumably, the string of women she managed, whose sexual services were for hire.

And she has the discarded antique condoms to prove it.


Bailey Sisoy Isgro sits at the parlor table in her home, which she’s renovating for her business, Detroit History Tours. (Bridge photos by Nancy Derringer)

“An old (Detroit) police officer told me, ‘She ran a damn honest whorehouse,’” Isgro said, sitting in the parlor of the roomy fixer-upper on Farrand Park, off Woodward in Highland Park, which she bought in 2015 as a home base for her new business, Detroit History Tours. Working as a model maker for General Motors fills her days, but nights and weekends are spent making her house a suitable home for the Detroit History Club, the business’ parent organization.  

Several times a month, Isgro opens the first floor for speakers, parties or other social events for the history-minded, who pay club membership and event fees. She lives on the second floor. The third, when it’s finished, will be a suite for a historian-in-residence to use as a home base.

It’s an ambitious plan, but the work has advanced steadily with the help of family and friends, who have taken the structure from a shag-carpeted wreck populated by squirrels and raccoons to a functional home modified for hospitality on a large scale. A commercial kitchen can turn out meals for a crowd. Several large tables can seat them. And folding chairs can be set up from the front room to the back sun porch to hear a reading or lecture.

“The ways of this world is strange. When a girl makes a mistake, they knocks her down for it. When a boy does it, all they say is boys will be boys. It ain't fair but that's what happens. You jus' got to get used to it.” -- Life advice delivered to the teenage girl who rose to become the Motor City Madam

“When (my partner and I) started this, we thought we might do four tours a year,” Isgro said. “Last year we did 117.”

The events and tours are designed for entertainment as much as edification. Wild Women of Detroit takes bus riders on a cruise around town to see the haunts of “broads, women, cats, ladies and Rosies.” Cops and Mobsters looks into Detroit’s rich history of organized crime. At the house, a Valentine-themed event presents a dessert tasting, along with looks at several speakers’ “historic crush,” and on some Saturdays there’s a brunch with “Interesting People Reading Interesting Things,” which Isgro calls “storytime for adults.”

“People are really interested in Detroit history,” Isgro said. “And they want to have a good time doing it.”

Helen McGowan, dead 30 years, serves as sort of an unofficial muse for the whole operation.

She did it her way

Most of what Isgro, or anybody, knows about Helen McGowan comes from a memoir she published in 1964. “Motor City Madam” had a printing of under 2,000 copies, and was later republished in paperback as “Big City Madam,” with a run of about 3,000, and despite breathless jacket copy on the original – “a shocking and important book...which should be read by ministers, police officials, and citizens concerned with the future of our community life” – it didn’t catch on. Occasional copies turn up on used-book websites, but it’s hard to find. A single copy lives at the Bentley Historical Library at the University of Michigan, but doesn’t circulate.

The woman revealed in its pages tells a life story both familiar and unexpected, credible and less-so. Born Mae Abisher in 1911, her early life was spent in hardscrabble poverty in Malden, Mo., a farm town in the state’s bootheel.

birth control book

A book on birth control was among the items found in the house when Isgro started renovating it.

Poorly educated (but an avid reader), she’s cast out by her family after a dalliance with a farm boy leads to a pregnancy at 15, followed by a shotgun marriage that ends the same day as the wedding, when the bridegroom delivers a haymaker to her jaw and hops a freight out of town. She takes refuge with a woman who lives nearby, cares for her throughout her pregnancy and delivers a pronouncement that would become the theme of Helen’s life ever after:

“The ways of this world is strange. When a girl makes a mistake, they knocks her down for it. When a boy does it, all they say is boys will be boys. It ain't fair but that's what happens. You jus' got to get used to it.”  

Once delivered of her child (who apparently was given away), Mae is shipped off to a sister in Flint, where she works for a while in the AC Spark Plug plant before moving first to Kansas City and then to Chicago. The roaring ‘20s and Prohibition are making Al Capone a household name. Mae and a friend go to work at his Cotton Club, on the recommendation of a man they knew only as John, last name Dillinger.

They leave after a few months, bound for Detroit, only slightly less action-packed than Chicago. And it’s in Detroit that Mae Abisher becomes Helen McGowan and finds her calling, first as a prostitute and later as a madam.

But what a madam.

“She did for prostitution what Ford did for factory work,” said Isgro. “She paid women better, kept them safe, made it a better experience for everybody.”

She was known as Rocking Chair Helen, which suggests a thrilling sexual trick but is, as McGowan explains in her memoir, just her favorite seat in the house, one she liked to be in when she knew the vice squad was coming through the door. “It calms my nerves,” she wrote.

As “Motor City Madam” tells it, she insisted her girls visit a doctor regularly, and paid for it. She charged less than the going rate, but made up for it in volume and loyal repeat customers. And while she was regularly raided and arrested, she kept it to a minimum by memorizing the faces of vice squad officers, spreading cash through “the racket boys,” i.e. organized crime, and being honest with all.

She also moved her house regularly.

Whose house is this?

Isgro said as many as 311 addresses in the Detroit area have been associated with McGowan’s business; in “Motor City Madam” she admits to having 30 different locations in a single year, always as a renter. When the house on Farrand Park was in escrow, a friend and fellow history buff told her, “you’re looking at a Helen house,” Isgro said. But renters generally aren’t in the public record, so they only had suspicions, drawn from the memories of aging neighbors, who recalled McGowan’s unique contributions to the war effort in the early 1940s as a nearby Ford plant was turning out combat tanks.

One day a friend was inspecting ceiling joists in the basement, running his hand along the top side of a beam. He touched a loose object, and pulled down a pewter mug filled with change, a silver-certificate bill, and a three-pack of condoms. On the side of the mug, an engraved name: Helen.

pewter mug

Finding this pewter mug, inscribed “Helen,” confirmed for Isgro that her house was once used by Motor City Madam Helen McGowan.

Isgro was thrilled. And as the work continued, more evidence turned up, objects abandoned in attics and odd corners. A book on birth control, a metal rod with a handle that might have been a sex toy (or a curling iron), and condoms. Lots of them.

In fact, there were so many condoms -- period-specific condoms in metal cases, rotted but still in their packaging, scattered throughout the rooms -- that they strongly suggest the house was more than just a residence.

One day someone unearthed a silver case in a pile of attic insulation. Isgro opened it and found a matchbook for Detroit’s Leland Hotel nestled inside; the case was a companion to the cigarette cases many men and women carried. She opened the matchbook and found no matches, but a condom.

Certainty isn’t always available to historians, Isgro said, who have to hedge their claims with lots of “evidence suggests” and “the record indicates,” but this trove of relics is good enough for her: This was once Helen McGowan’s house.

Ahead of her time

Prostitution isn’t always a pleasant business, and McGowan makes that clear in her memoir, telling stories of the girls she saw descend into heroin, alcohol or other degradations. But she reserves the sharp side of her tongue for the hypocrites, the prudes, the myriad societal judges who cannot reconcile the fact that people, especially men, will always seek sexual satisfaction, and not always within the institution of marriage. Having been one herself back in Missouri, she knew the cost, while her young husband escaped on the rails.

condom case

The name on the case is vague enough to be discreet, but it contains three decades-old condoms.

“Wrecked young lives is the price we are paying for the refusal to legalize and control prostitution,” she wrote. Detroit was a hard, masculine town when she was operating, with more men than women. What else were they supposed to do? To her, she was providing a vital public service.

She took a fierce pride in what she built, illegal and immoral by the standards of the time as it may have been:

“I am a working man’s madam,” she wrote. “Although lawyers, doctors and many other professional men frequent my parlors, the majority of callers are from the working class, the one-hundred-dollar-a-week boys. I charge a fair price, well within the means of the lonely employed worker. My men know they won’t be rolled; they don’t have to worry about venereal disease; they feel safe in my house. And they must certainly like my girls because some of my clients are twenty-five year veterans.”

Societal attitudes toward prostitution are changing, although they fall short of McGowan’s ideal of a legalized business. But more sex workers are speaking up for themselves, as feminists and entrepreneurs. Isgro believes McGowan would fit right in today. And she admires the dirt-poor girl who made something of herself the only way she could.

When Isgro bought the 5,000-square-foot money pit in Highland Park, she knew restoring it would take years, that the work would be hard, and that the business she was building would depend on it. But, she said, it’s all been worth it. Imagining Helen McGowan doing the same thing, under the same roof, helps.

“She came into my life at a time when I needed a role model, and in a weird way she kind of became it,” Isgro said. “Long after I’m gone, if someone meets someone I knew, I hope they’ll talk about me the same way.”

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Todd Roesler
Wed, 02/01/2017 - 9:48am

Great Read. Loved the story and the slant to our history and evolution in MI.

Wed, 02/01/2017 - 9:49am

Great story, I cheer on that ambitious home owner and I cheer for Detroit.

Wed, 02/01/2017 - 2:02pm

Lovely story. Think this will be a "blooming" business. Reprinting the book would be a great touch.

Wed, 02/01/2017 - 9:54pm

I've been on several of her tours and they were FANTASTIC!

Fri, 02/03/2017 - 12:41pm

There are several inaccuracies in this article (not the author’s fault). While Bailey is right when she says that "certainty isn’t always available to historians," this doesn’t mean we can just make history up. There's plenty of evidence that can tell us who lived in this house and when; and fortunately, many of those sources are public record.

For example, property deeds show that Charles Gerow and his family owned this home throughout the 1940s, and they’re documented as living there in city directories, the census, war documents, telephone directories, and local newspaper articles. So right there are 6 types of verifiable, primary sources that tell us about who lived at this address in the 1940s. If you have access to (available to patrons for free at many public libraries), you can often find all of these sources online in one place.

The story about Helen dying at Hutzel Women’s Hospital just as Bailey was being born at the same hospital in 1987 is interesting, but death records (another great resource) show instead that Helen McGowan (name at birth: Mae Abshier; legal name at death: Mae Julian) died in Mount Clemens in 1983.

Lastly, as for the artifacts “found” in the home, keep in mind that the house has been continuously occupied since it was built in 1916. What are the odds of there still being hidden personal items (Helen's cup, photographs, letters), money, sex toys, books on birth control, and a lot of rotting, period-specific condoms “scattered throughout the rooms” some 70+ years after Helen supposedly closed-up shop and left? Probably pretty slim.

History is not always as interesting as we'd like it to be. The good news here is that Helen McGowan was a fascinating person in her own right, and Bailey's house likewise has a rich history of its own to be explored. There's no need to invent a connection between the two!

Rachele Julian
Sun, 11/04/2018 - 12:17pm

This is my Gradmother! She had my father is 1925. I remember growing up and busting her often. She was very sick in the 80s when she came to visit my parents home in Fraser. I remember saying a prayer and that was really it.

Vince in Grand ...
Fri, 02/03/2017 - 2:18pm

Thank you for this article.
Do you mind if I link to your story on the website of OURSISTERS.ORG?
Our Sisters is a non-profit organization in Grand Rapids that intends to establish by mid-2018 a practical, ethical, residential program with professional services to allow prostituted, addicted, and trafficked women a chance to get out of the life of exploitation. We say, "Trust Love."
Our project is in its early stages, still. Perhaps I can meet you when I visit Detroit next weekend?
Vince Schumacher
for Our Sisters
(616) 448 8810

Tony Williams
Mon, 07/10/2017 - 5:44pm

I was raised in Neelyville, Missouri, 5 miles from the Arkansas line. At the age of 13 and 14, I would sit with Mae every day after school to talk and do odd jobs in a motel that she built and operated next to a truck stop on Highway 67. Mae was full of stories about her career as a madam and about the book she wrote. She has a son, but I can't seem to remember his name. She also loved her bull dogs!! She would order steaks from the truck stop to feed her dogs. One of her favorite treats to eat was caned peaches in heavy syrup poured into a bowl and mixed with half and half cream. She kept money everywhere in her little motel kitchen. When I would finish helping her clean a room, sweep the driveway or any other chore she might need me to do, she would then reach up into a cabinet and pull a few dollars out of a cup or bowl to pay me. Most of the time it seems that she just paid me for keeping her company as we would sit and talk about anything and everything. Mae never let anyone walk over her. She loved to give her opinion and damn to what you might think of her. I loved her and was very grateful to call her friend.

Everett Royal
Tue, 07/24/2018 - 12:05am

My dad was raised in Neelyville... Mae Abshier was the sister of my grandmother Naomi Royal. My father (Jerry Royal) oftened talked about his aunt Mae

Rachele Julian
Sun, 11/04/2018 - 12:26pm

This is my grandmother. She owned a motel in Poplar Bluff, Mo where I spent some time as a child I remember the fountain with colors. I also remember her being very sick and coming back to Michigan.

Tony Williams
Mon, 07/10/2017 - 5:53pm

I spent time with Mae between 1974 and 1975 in Neelyville Missouri where she owned a motel next to a truck stop on highway 67.

Fri, 09/22/2017 - 12:21am

Mae's son was Dallas Julian Jr. She has two grandchildren who live in SE Michigan. Despite their proximity and her obsession with all things Motor City Madam, Bailey Sisoy Isgro has never reached out to them to learn more about Mae's life or let them know that she found a cache of their grandmother's personal letters, photos, and other belongings.

Because she never actually found anything. She made the entire story up to promote her business, and Mae's living relatives would be more of a hindrance than a help.

Tom Abshier
Thu, 10/04/2018 - 10:07am

The name is spelled Abshier. She was living in Neeliville Missouri when she died.
She owned a truck stop - gas station - hotel at the time

Mon, 05/13/2019 - 7:14am

I went on the Wild Women of Detroit bus tour last Thursday night. It was a great experience... fun and educational. Bailey was a terrific presenter...and now I know even further info on Helen McGowan and her house. I'm intrigued!

Tom Abshier
Sat, 03/07/2020 - 5:38am

Her friend that worked with her at the Cotton Club was actually her sister Edith. Her sister she moved in with was Ada. She owned the truck stop in Neelyville Missouri when she died.