Bill Emkow is audience growth strategist for Bridge and The Center for Michigan. Emkow has worked for two decades in digital media, previously at WXYZ-TV as digital director, the Detroit Free Press as senior content strategist, and numerous roles at MLive.com -- from editor-in-chief, to state news director, to sports director. Emkow has helped broaden the digital reach at every stop in his journalism career, whether it be website or social media. He helped MLive.com become the state’s most-visited news site, according to comScore. After moving to the Detroit Free Press in 2016, it took only 10 months for the Freep to pass MLive as the No. 1 site for the first time since 2008. He was most recently at WXYZ-TV Detroit, where he helped lead the organization to become the No. 1 Facebook site in Michigan for engagement. You can reach Bill via email at firstname.lastname@example.org or call him at 734-926-4282.