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Bridge Michigan
Michigan’s nonpartisan, nonprofit news source

Connect with Bridge Readers


Bridge Michigan is proud to work with businesses and nonprofits that are looking to add to their traditional advertising mix of print and TV with digital branding and marketing to our audience.  To find out how your organization can benefit by sponsoring Bridge Michigan's digital assets and events, keep reading.

Opportunities to sponsor Bridge Michigan include:

  • Exclusive email newsletter 105,000+ subscribers
  • Sitewide website sponsorship 585,000+ unique visitors
  • Event sponsorship (Book Club, Issue Series, and Policy & Conversation Convenings)

Get started

View and download a copy of our advertising policy.

To request a media kit or discuss sponsorship opportunities please email


As a 501(c)(3) nonprofit and nonpartisan news source, Bridge provides a public service first and foremost. This means we don’t have a paywall on our site, charge a subscription fee, or clutter our articles with ads that have nothing to do with our community. Bridge Michigan sponsorships are designed so underwriters do not compete for attention, providing our sponsors with exclusive access to Bridge readers.

What sets Bridge Michigan apart:

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Objectivity and nonpartisanship

Bridge Michigan’s coverage is nonpartisan, fact-based, and data-driven. As a 501(c)(3) nonprofit organization, Bridge Michigan does not endorse political candidates or policies.

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Community-centered, locally accountable

Bridge Michigan's nonprofit news model is accountable to Michigan-based readers, not Wall Street. All of Bridge's financial resources are invested back into our work, not siphoned off by profit-taking hedge funds and shareholders.

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Subject focus

Bridge Michigan provides passionate and rooted Michigan readers with honest, fact-driven journalism on the state’s diverse people, politics, and economy with dedicated beat coverage of Michigan’s capitol, environment, education, business and economy, and health

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Local, place-based news

We know Michigan. Bridge Michigan’s reporting covers all corners of the Great Lakes state, from the Copper Country to Downriver.

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Experience and knowledge 

As other Michigan news outlets have dramatically cut staff, outsourced coverage, and even shuttered, Bridge Michigan’s staff has grown exponentially in our 10-year history. Collectively, our reporting team has more than 200 years of journalistic experience and hundreds of awards for their reporting and editing, including a Pulitzer Prize.

Editorial Independence Policy

Bridge Michigan subscribes to standards of editorial independence adopted by the Institute for Nonprofit News:

Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services or opinions.

We accept donations, grants and sponsorships from individuals and organizations for the general support of our activities, but our news judgments are made independently and not on the basis of donor support.

Our organization may consider donations to support the coverage of particular topics, but our organization maintains editorial control of the coverage. We will cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content.

Our organization will make public all donors who give a total of $5,000 or more per year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN's Membership Standards.