Micheline Maynard

Articles

Book excerpt: An automaker survival guide in the age of driving light

Book excerpt: An automaker survival guide in the age of driving light

April 22, 2014 | Micheline Maynard

Young adults are far more likely than past generations to opt for public transportation or ride sharing than to buy a car of their own, a trend carmakers have been slow to address. In this book excerpt, Micheline Maynard offers Ford, GM and their competitors a blueprint for remaining relevant and profitable.

How the 'car-light' trend is changing Michigan, and the nation

How the 'car-light' trend is changing Michigan, and the nation

April 22, 2014 | Micheline Maynard

If the rescue of Detroit automakers served as a thank you to President Obama’s political base, his embrace of alternative modes of transportation offers a gesture to the future.