Quality of Life

VIDEO Q & A: Visions of Michigan's warmer future

Posted on: July 30, 2013 Written by: Bridge Staff Topic: Quality of Life

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Comments

David B. Schock
Thu, 08/01/2013 - 10:11am
This is an example of another overproduced video piece. Obviously there is all the talent you need to make a really compelling segment. The climatologist is more than up to the task, but your producer felt the need to toss in as many distracting pieces of b-roll as possible. There is nothing wrong with a talking head. And the incessant audio supplementation (I dare not call it music) is at least 10 db too hot and unvarying. Background silence would be preferable. This is a failure to trust your viewers to be intellectually fitted to actually listening to a source without some kind of sweetening. The result is treacle.
David B. Schock
Thu, 08/01/2013 - 11:51am
Oh, and I don't need or want the above comment posted. This is only intended for YOUR benefit.